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Location
Byron Bay, Australia
25+ years experience
in web application design

UX / UI Designer

Project

Showcase

Case
Studies

WORK HISTORY

Check out some of my recent work...

2017-2022

Psychwire

UX/UI Designer for Psychwire who creates online mental health courses for therapists and the general public.

Created simple and intuitive user-centered web apps, which played a key part in the ten-fold growth of the company since 2017.

Redesigned the entire course platform, which included leveraging analytics, user testing and A/B testing to gather valuable user insights and release improvements iteratively, resulting in a 40% increase in user satisfaction.

Created wireframes, storyboards, user flows, process flows, style guides, site maps and prototypes to communicate interaction and design ideas effectively with the wider team and stakeholders.

2015

Tradify

Full-time in-house contract role to redesign Tradify’s project management admin platform, website, and marketing material including email templates and assets for print and social media channels.

Played a key role in the UX design of the platform in addition to contributing to their wider digital marketing strategies.

2012-2013

Universal Music

Designer as part of a digital team with 3 other developers working on Universal Music’s e-commerce platform “Getmusic”.

Conducted extensive wireframing, UX prototyping and user testing.

Re-designed websites for top artists in addition to filming and editing musician and artist interviews and performances.

Designed and Built HTML email templates for Universal’s marketing and communications.

2016

DMG Sydney

6-month contract encompassing the complete re-design of the websites for Globus Travel, consisting of 3 months in-house and 3 months remotely. Re-designed 3 key travel sites and the user admin portal as part of a $1+ million re-design and build project. Gathered extensive user data and conducted in-depth prototype testing to achieve the goal of producing a highly-detailed and user-friendly digital travel booking system.

2014

Expedia Travel

4-month contract working with a team of 3 designers and 4 developers.

Designed websites and responsive mobile and tablet layouts for expedia.com.au.

Created banner ads and EMDs in addition to contributing to the strategy and design of social media campaigns and competitions.

2011

Five By Five

2 man web agency based on the Gold Coast, in which I liaised with clients to define project requirements and scope, set deadlines and key benchmarks and delegate tasks to developers.

Designed and developed complex WordPress websites in addition to SEO and strategy.

I hope you enjoyed my recent work experience – there’s over 20 years, so I’ll stop here for now.

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My Services

UX Research
Applying best practice principles to engage users. Problem identification, Journey mapping, Empathy mapping, Feature prioritisation.
UX Design
Site & feature mapping, UX flows, Wireframes, Design systems, Interactions + motion design, High-fidelity designs.
UI Design
With an eye for detail and a user-centred design approach. Website design, Product design, Digital design, App design, SaaS product design, Responsive design.

Study

My
Qualifications

2016

Diploma of Marketing

Southern Institute of Technology

2006

Certificate of Graphic Design

CATC Design School

1999

Diploma in Multimedia

Auckland University of Technology

Services

Here's just a few
of the things I can do...

Our clients describe us as a product team which creates amazing UI/UX experiences, by crafting top-notch user experience.

5x Developer Award

2x Best Website

3x Website of the Day

2x Best Homepage

5x Mobile of the Day

Collaboration

Got a project?
Let’s talk.

UX Website
March 1, 2022

Afterpay – Plus Card

Starting mid 2023 I have been contracted to work on Afterpay projects, including dynamic landing pages such as the new Afterpay Plus card featured here. 
  • Design

    UI/UX Design

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UX Website
March 1, 2022

Climate Action Web App – Buy Trees

A six month contract creating a web app for business and consumers to purchase and plant trees in projects around Australia.
  • Design

    UI/UX Design

View Project
UX Website
March 1, 2022

Learning Management System

The Victorian Comprehensive Cancer Centre (VCCC) is a partnership of 10 leading research, academic and clinical institutions, working together to tackle cancer.
  • Design

    UI/UX Design

  • Client

    VCCC

View Project
UX Website
February 8, 2022

Grocery Market Platform

Frugl operates a mobile grocery app for consumers showcasing the big supermarkets products. Consumers can compare prices and create shopping lists among other things. In the...
  • Design

    UI/UX Design

  • Client

    Frugl

View Project
UX Website
November 14, 2020

Course Platform

Psychwire offers online mental health courses for therapists and the general public. As their UX/UI Designer, I designed their course platform, which hosted over 15 individual...
  • Design

    UI/UX Design

  • Client

    Psychwire

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UX Website
June 3, 2019

Globus Travel

Senior UX/UI Designer for a project with a million dollar budget to re-design 3 websites for the interventional travel agency Globus. This involved extensive user persona...
  • Design

    UI/UX Design

  • Client

    Globus Travel

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UX Website
December 5, 2020

Book a Therapist

Designed the new “Book a Therapist” website for Psychwire, which was created to help people easily connect with mental health experts in their area and around...
  • Design

    UI/UX Design

  • Client

    Psychwire

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UX Website
June 3, 2019

Online Summit

I created designs, sitemap and user flows to the upcoming 2021 Psychology Summit. Designed all pages and created clickable Figma prototypes.
  • Design

    Website, Design, UX

  • Client

    Psychwire

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Website
June 3, 2019

Tame Impala

One of the many website designs I created during my time with Universal Music, the largest music label in the world – a site for the...
  • Design

    Web Design

  • Client

    Universal Music

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App UX
June 3, 2019

Tradify App

I designed Tradify’s mobile app, which allows people to get quotes and schedule, track and invoice tradespeople.
  • Design

    App, Design, UX

  • Client

    Tradify

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App UX
June 15, 2017

Expedia App

I designed the mobile app for Expedia Travel in close collaboration with the production team and other stakeholders, keeping in mind a clear understanding of the...
  • Design

    App, Design, UX

  • Client

    Expedia Travel

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App UX
June 3, 2019

MiCBT App

I created wireframes and the design for a mindfulness app for the MiCBT Institute.
  • Design

    App, Design, UX

  • Client

    MiCBT

View Project